What We Can Learn From Santa About Looking for Work

What We Can Learn From Santa About Looking for Work

In 1986 Robert Fulghum published the number one best seller, “All I Really Need To Know I Learned In Kindergarten.” I recall how the book “spoke to me” at a time when my life had recently been turned up-side-down and I was having to deal with things that were totally unfamiliar to me. I found that if I could relate the unknown to something for which I had experience (something that turned out positive) it was easier to cope, and learn, and accomplish my goals.

Looking for employment and finding my way in a world full of professionals who seemed to have some secret guidebook on how to successfully manage their careers, was one of those unfamiliar things that was thrust upon me. As with Fulghum’s book, I found familiar life experiences – for example, child rearing, planning a trip, or dating to be somewhat analogous to my tasks at hand. And as I found employment and began molding my career, I discovered that I could help others do the same by connecting them to analogies in their own life that would help dispel some of the mystery – and anxiety – about job search and career management.

In that regard, I am creating this book review to tell you about two delightful children’s books I discovered a few years ago, which were written by Stephen Krensky: “How Santa Got His Job” and “How Santa Lost His Job.”  This has been an extremely trying year for professionals. Many have lost their jobs and many have spent an unprecedented amount of time (28.5 weeks, on average) trying to find new employment. When faced with the unfamiliar (and somewhat scary) reality of the job market, why not turn to something/someone more familiar for guidance. And who is better known than Santa Claus?

I gleaned from Krensky’s books 10 valuable, yet simple, lessons about finding employment and a satisfying career taught by a jolly old fat man in a red suit:

  1. Identify your interests, abilities and values
  2. Sample different jobs
  3. Recognize when something is not a good fit
  4. Accept that some people will not like you or the way you work
  5. Keep your eyes open for new opportunities
  6. Don’t internalize failure – learn from it
  7. Build and nurture a strong professional network
  8. Don’t go it alone – work and problem solve as a team
  9. Leverage your strengths and work on improving your weaknesses
  10. Remember that no job is perfect – always be prepared with the right tools and resources

Tips on Email Marketing Management

Tips on Email Marketing Management

List building is one of the most profitable online ventures that you can ever get into. And if you are already making good money through writing, adding list building and an email marketing management solution into your arsenal might give a good boost to your income earning potential.

Part of this is because a list is a very personal and direct way of communicating with your customers. You are conversing with people straight through their email inbox. For a short period of time, you likely have their undivided attention as they are reading whatever it is you have to say or offer them. With a good email marketing management software program, you can introduce each email with the name of the recipient. This personal level of communication is not possible with your more traditional forms of advertising.

Remember that email marketing is all about relationships and not merely blasting your list with advertisements. Think about it if every time a friend called you he was trying to get you to buy something, you’d eventually stop answering the phone when he called. This is the same mentality you should have when using email marketing. The overall goal is to slowly brand yourself as an expert in your field and build a two-way relationship with each of your subscribers in order to convert them into loyal customers.

A good business marketing strategy, especially for an email management program, would likely include the following:

  1. Be as personal as possible, without overdoing it.

As mentioned earlier, most email marketing management programs will give you the ability to automatically put the names of your readers on each email. All you have to do is to write the message and the program will personalize it for you. Statistics say that people will read the whole email if they see their names in the body of the message. Just be careful not to overdo it. Just adding the {first.name} tag at the introduction of each email should be more than enough. There is no need to keep adding their name in multiple places throughout the message.

  1. Write as if you are talking to a friend.

People often feel much more comfortable when they are being talked to on a very personal level. If you walked into a store and were greeting in a professional, yet friendly, manner, you’d likely feel pretty good about the place. The tone of your emails should be the same professional, friendly, and more informative than pushy. This will likely cause people to eventually get excited about your message.

  1. Do not bombard your list with emails.

This is an important business marketing strategy that is often ignored. Many online marketers send daily emails to their list, all under the guise of trying to gain brand recognition. If you built your list with a single or double opt-in requirement (and you did, right?), you are not doing anything wrong legally. But the term spammer is thrown around quite loosely these days. Even if you are not spamming anyone, once you get that label it’s hard to overcome. Much like in real life, a bad reputation can be a big obstacle to your overall goals. As long as you keep #1 and #2 in mind, a weekly email should be more than enough.

The goal of an email marketing campaign is forging a lasting and very personal relationship with the people on your list. Contrary to what many marketers believe, the goal should NOT be to get people to immediately buy what you’re selling. Keeping your emails informative in nature and truly adding value to each one will eventually brand you as an expert in your industry.

Once you get that label, your subscribers will not only be more receptive to your products or services, but they may even reach out to when they need something.

And, after all, isn’t this why you started your business in the first place? Email marketing is just a simpler and more personal way of doing so, with a much larger reach and on a more personal level.

Types of Graduate School Grants:

Types of Graduate School Grants:

The federal government offers various types of grants for students who are attaining their masters but have a problem coping with the college fees. These grants may be funded by the government or may be given by the individual institutions to the needy students. The federally aided graduate school grants are basically given to people who are attaining their masters in subjects like engineering, health sciences, economics, arts, humanities, social sciences and more. These grants have to be earned through the FAFSA or the Free Application for Federal Student Aid. The FAFSA have to approve that you are financially needy to get these types of graduate school grants.

Another type of federal graduate school grants is the US DOE Fellowship. These are mainly available for the students who are pursuing master’s degree in the arts subjects like history, anthropology, humanities or social sciences. These are given to the students and can be renewed every year based upon the academic progress of the student.

Apart from these graduate school grants there are a number of graduate school grants which are available from the individual institutions like:

Hertz Foundation which offers grants to students of engineering and physical sciences.

Woodrow Wilson Fellowship which is available mainly to the female students of humanities and social sciences.

Scholarships for Minorities are graduate school grants which are given to the minority students like the African Americans.

American Psychological Association MFP which is given to the minority students who are pursuing higher studies in psychology.

These are some tips of getting the graduate school grants. Many more grants are available based on the fields like health care, teachers and research fellowships.